The Wii version of the game is titled Madden NFL 09 All-Play and was launched under EA Sports' new All-Play brand exclusive to the platform, taking a slightly different approach to the game and taking advantage of the motion controls.[6]
The game features quarterback Brett Favre on the cover. When the game was announced, Favre had retired as a member of the Green Bay Packers, making him the first non-active player to be the cover athlete. However, a week before its release, he came out of retirement and was traded to the New York Jets. As a result, an alternative cover was made available.