Players can operate the game in one of two modes. 72 Hour Mode is the main mode and the only one available to players to begin with, in which the main objective is to investigate the Willamette Parkview Mall within three days, before Frank can be rescued by helicopter, completing a series of "Case Files" - major missions that, when completed, advance the game's main story. If the player fails a Case File, the game does not end, allowing the player to merely explore the mall instead until the mode is up, though failure to comply to certain conditions (primarily associated with Case Files) will result in earning a different ending. Completing all the Case Files by the time 72 Hour Mode is over, unlocks "Overtime Mode" which players automatically begin, where the main objective to complete has Frank given one more day to complete an additional set of objectives within the mall. The second mode, ∞ (Infinity) Mode, is unlocked after completing Overtime Mode and allows players to roam around the mall in sandbox mode without any time limit, with Frank trying to survive as long as possible.
To survive in all modes, players need to find and seek out weapons scattered around the mall that they can use against the zombies. Over 250 items are available to use in combat; they can be found anywhere, such as in stores, and fall under two categories, melee and ranged, with all ranging from the powerful, to the near-useless.[5] The weapons and other items are firearms, sports equipment, children's toys, furniture, construction tools, electronic devices, and various bladed objects. Frank can carry only a limited number of weapons - baseball bats, 2x4 planks, hammers, pistols, shotguns, and so forth, though he can carry multiple versions of the same type. He can use them only a limited number of times before he must find new ones, as melee weapons eventually deteriorate and break, while guns must be discarded when out of ammunition. Some weapons can be changed by the environment - frying pans can be heated on a stove both to increase damage and grant access to a special move - while others are large objects that Frank cannot store in his inventory and which he will drop if he picks up or switches to another item. Many of the less useful weapons exist purely for humorous effect. For example, the toy Megabuster, from Capcom's Mega Man, shoots tennis balls; traffic cones are put over a zombie's head, causing it to stumble about blindly.
Items other than weapons are available. Frank can try out various outfits from the mall's clothing stores - such as a Special Forces uniform, wrestling boots, a hockey mask and X's armour from the Mega Man X franchise. He can carry around certain books that can confer bonuses, such as increasing the durability of weapons. He can consume food and drink scavenged while exploring to recover health, or blend them together to make different "juices", which have temporary effects on the player. In Infinity Mode, players need to eat food to stay alive, as Frank's health drops every 100 seconds. They cannot access the supermarket within the mall, and food items are limited, but they can acquire weapons and food items from all characters; survivors are hostile to them in this mode.
Dead Rising incorporates a role-playing element in the form of an experience system, in which completing various actions will reward Frank with "Prestige Points" (PP). While in both modes, killing large number of zombies can earn PP, so too can taking photographs. Any photograph that Frank takes in the game is automatically scored based on five "genres" - horror (zombies and graphic gore), outtakes (humorous events or scenes), erotica (photos of female survivors or zombies, particularly those focusing on the breasts and crotch), drama (dramatic events, such as the survivors' reactions while in the security room), or brutality (deaths of zombies and other characters) - with the score converted into PP. In addition to these actions, both 72 Hour Mode and Overtime Mode award PP for completing Case Files, and completing the optional task of rescuing survivors within the mall, and defeating "psychopaths" - boss characters who have either been driven insane by the zombie attacks, or are using the outbreak as cover for their own purposes. Once enough PP is earned, Frank will level up, resulting in upgrades to either attack power, running speed, throw distance, health, or to the number of items Frank can carry in his inventory, while new moves can be unlocked, which boost his effectiveness with hand-to-hand combat. Any experience, levels, and unlocked moves earned in a playthrough will automatically be carried over into a new game should the player choose to restart, which can make subsequent playthroughs much easier.
An in-game HUD is provided, which displays information on Frank's health, his prestige level and the amount of PP progress he has made towards the next one, his inventory of weapons and their condition/amount of ammo left, a counter for the number of zombies the player has killed during a playthrough, and objective counters for both major and optional tasks, which consists of a bar that counts down the amount of time a player has to reach where the objective is located within the mall and complete it, before it is considered to be failed. Players have access to a map to help them make their way around the mall and pinpoint where they must go in the main game mode, can receive calls on a transceiver about anything suspicious that Frank can investigate (he cannot jump, attack, switch weapons, or pick up/use any item when taking a call), and can view Frank's watch to determine what time it is; in-game time progresses faster than real time, with a day in the game taking two hours of real time, while the time of day affects the behaviour of the zombies - during the day, they are sluggish and weak, but become more active, tougher, and more numerous at night.[6] Players may save by using green couches or the mall's various restrooms, though the original Xbox 360 version allows only one game-in-progress save to be made per memory device and player profile; the save system is disabled for Infinity Mode. When Frank is killed, the player may reload from the last save or restart from the beginning.
