The origin of three Burger King-themed Xbox Games came about in Cannes when senior executives from Microsoft and Burger King met at the awards for the I Love Bees and Subservient Chicken advertising campaigns. Microsoft wanted the Xbox games to be fun for the players and that the environment would be a Burger King-themed context not be reduced to simply pushing its brand.[3] In the fall of 2005, Blitz Games entered into talks with Burger King and the development team began work in February 2006.[3] In an interview with Gamasutra, Philip Oliver stated that he was talking with Microsoft's Xbox Live Arcade portfolio manager, Ross Erickson and had an interest in developing Xbox Live games, but lacked funding as an independent developer.[4] During Oliver and Erickson's talks, Erickson agree to notify Oliver of any leads on advertisers looking for product placement in video games. A week or two after that, Oliver received a call from Erickson about Burger King's interest in creating three games.[4] Gamasutra's interviewer, Brandon Sheffield, noted the odd choice of an American company using a British developer, but Oliver explained that Burger King was familiar with their first Xbox release Fuzion Frenzy.[2]